Experience – Breadth and Depth
We design and implement market research that works the interconnections of people, products, technologies and market forces to provide a total solution to business information needs.
Mark A. Kays, Founder
Mark is the Founder and President of Interclarity, LLC. Prior to starting Interclarity, Mark served in corporate market research positions for DuPont Company, Sterling Diagnostic Imaging, Agfa Corporation and Eli Lilly and Company. His field of expertise is focused on market research design, analysis and research-based business development in diversified business-to-business markets. Mark has designed and implemented market research programs to support both established and emerging businesses; for both new products and mature products seeking to extend their life cycles and strengthen their market positions.
Mark has served as an adjunct professor at two major universities. At Butler University in Indianapolis, IN, Mark taught business statistics and designed and taught a computer applications course for students in the college of business administration. At the University of Delaware in Newark, DE, Mark conducted courses in market research and computer applications.
Mark is a member of the American Marketing Association, the American Statistical Association and the International Institute of Forecasters. He received his undergraduate degree and an MBA from Butler University.